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Airtel TV app will now host ALTBalaji content

Airtel has announced a partnership with ALTBalaji to make the digital video platform’s content available on the telco’s Airtel TV app. The deal will extend ALTBalaji’s original shows and its parent Balaji’s movies to the app’s users. Airtel has a similar partnership with Hotstar. The Airtel TV app is available free for the telcos prepaid and postpaid customer till June 2018. It natively streams about 350 plus LIVE TV channels like Zee, Sony etc, and close to 10,000 movies and shows from India and abroad. The latest association is in line with Airtel’s push to strengthen its over-the-top (OTT) services. Earlier, the telco had tied up with video streaming provider Ditto TV and online publisher Juggernaut Books for content. Competition in the telecom sector has now expanded into OTT services offered by these companies on their network. Telcos seem to be using the increasing popularity…

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