Truecaller has said that it's Airtel Truecaller ID service now has 1 million paid subscribers. Airtel in partnership with Truecaller had launched the offline caller ID service in April 2017 for feature phone users. The subscription service is meant for those who do not have access to data. Truecaller ID service helps identify phone numbers even in offline mode. How this works is that a Flash SMS is delivered to user before the call hits the user’s mobile. It will show the identity of the unknown number to the user. The feature helps those with basic mobiles to identify spam calls without always requiring a data connection. This subscription-based service is only available in the Indian market currently. Truecaller ID has helped the company tap into the sizable feature phone market of India, which has remained out of reach for many popular app developers. Even more incredible is the fact that they were able to gain a paid subscriber base in doing so as the app is free on smartphones as long as you have data. Truecaller's other tie-ups Last year, ICICI Bank and Truecaller had integrated UPI payments via a tab on the app called Truecaller Pay. With this, the app's users were be able to create UPI virtual payment addresses (VPA) and recharge mobile number from the app itself. Note that all the banking and transaction data of the customers are handled by ICICI Bank as per RBI guidelines, and Truecaller will not handle data such as account details, or credit or…
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