Truecaller has said that it’s Airtel Truecaller ID service now has 1 million paid subscribers. Airtel in partnership with Truecaller had launched the offline caller ID service in April 2017 for feature phone users. The subscription service is meant for those who do not have access to data.
Truecaller ID service helps identify phone numbers even in offline mode. How this works is that a Flash SMS is delivered to user before the call hits the user’s mobile. It will show the identity of the unknown number to the user. The feature helps those with basic mobiles to identify spam calls without always requiring a data connection. This subscription-based service is only available in the Indian market currently.
Truecaller ID has helped the company tap into the sizable feature phone market of India, which has remained out of reach for many popular app developers. Even more incredible is the fact that they were able to gain a paid subscriber base in doing so as the app is free on smartphones as long as you have data.
Truecaller’s other tie-ups
Last year, ICICI Bank and Truecaller had integrated UPI payments via a tab on the app called Truecaller Pay. With this, the app’s users were be able to create UPI virtual payment addresses (VPA) and recharge mobile number from the app itself. Note that all the banking and transaction data of the customers are handled by ICICI Bank as per RBI guidelines, and Truecaller will not handle data such as account details, or credit or debit card information of its users.
Apart from Airtel and ICICI Bank, the company has tie-ups with multiple Indian firms including e-commerce firms like Snapdeal and Flipkart for filtering out incoming IVR or delivery verification calls while shopping online. The app also provides login APIs to developers which allow users to authenticate their identity and credentials using their Truecaller account. Most recently, the company deployed this on BankBazaar and MobiKwik app to ensure that these platforms receive registrations from genuine users only.
Spammers and unwanted calls
As per Truecaller’s Insights 2017 report, India has highest number of spam calls in the world, with the average user receiving 22.6 spam calls per month. At least once a week, 72% of the women surveyed received calls from fraudsters seeking to collect payments or sensitive personal data, with 4% receiving counterfeit calls almost daily.
According to Truecaller’s internal data, it was found that, overall, women in India report 18% more unwanted calls than men do, which is not surprising at all considering all the harassment calls they receive. This is an increase of 5% from last year, when the share was at 13%.
This research was conducted by the company in collaboration with an independent market research company, Ipsos Research in India. The survey was conducted between January 20 – February 22, 2018 among 2,004 women aged 15-35 across 15 cities in India. The internal data in this article was aggregated anonymously from spam reports in India during the period of December 1, 2017 to December 31, 2017 to understand the trends and usage.