Google has now added support for Tamil language content in its targeted advertising platform Google AdWords and its monetisation platform Google AdSense. What this means is publishers and advertisers will now be able to target audiences with Tamil-language search and display ads. Content creators with websites or blogs in Tamil will also be able to monetise their content. AdWords and AdSense already supports Hindi and Bengali.

Tamil Nadu had second highest number broadband connections in urban areas with 13.61 million at the end of September 2016, according to the data released by India’s telecom regulator TRAI.

Google said in its blog that India has about 234 million Indian language users who are online (compared to 175 million English web users) and it is expected that another 300 million Indian language users will come online in the next three years. Note that, Google has been focusing on its Next Billion Users team, and it is important for the company to add more Indic language capabilities, as the new Internet users in India predominantly interact with Indian language content.

Google’s recent Indic language initiatives

October 2017: Added support for Bengali language content in Google AdWords and Google AdSense.

August 2017: Added 8 more Indian languages – Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and Urdu – to voice search. This voice-based dictation and search feature is available on Gboard on Android, in search using the Google app, and via Google’s Cloud speech API.

July 2017: Google Maps became bilingual by default in some Indian cities, including Delhi and Kolkata (among those that we were able to check), while cities like Pune remained English-only.

April 2017: Launched its keyboard Gboard in 22 Indian languages, including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Odia, Punjabi, Sanskrit, Santhali, Sindhi, Tamil, Telugu and Urdu. The keyboard supports both language keyboards and transliteration into native languages.