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YouTube responds to controversies, tougher rules for monetising channels

Youtube

After a rough 2017 where YouTube was boycotted by advertisers and roundly criticized for having its ads pop up in hateful videos, including those uploaded by terrorist sympathizers and white supremacists, the company has announced tighter rules for its YouTube Partners Program. Previously, channels only needed ten thousand views on their videos to qualify. Now, according to a post on the AdWords blog, they will need at least a thousand subscribers, and four thousand hours of their content viewed over the last year. This policy will apply to both new channels as well as existing partners, starting February 20. The company also announced that it will begin to manually curate Google Preferred, which lists its most popular content. This move comes after Logan Paul, a popular YouTube star, shot a video of himself laughing next to a corpse in a…

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I cover the digital content ecosystem and telecom for MediaNama.

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