Swiggy has expanded its food ordering and delivery service in Chandigarh, which becomes the ninth city after Ahmedabad, Mumbai, Delhi-NCR, Bangalore, Chennai, Pune, Hyderabad, and Kolkata. It currently delivers across areas such as across Sectors 1 to 47, Chandigarh Industrial Area, Manimajra, IT Park and Punjab University, and have partnered with around 250 restaurants in the city currently. Swiggy will deliver within a radius of 6 km in city’s neighborhoods and will accept digital payments as well as cash payments.
Swiggy said that it will expand operations to the neighbouring cities of Mohali, Panchkula and Zirakpur in a few weeks.
Swiggy’s competition
Swiggy directly competes with Zomato, which started as a restaurant listing platform, entered online ordering service back in March 2015 and started focusing in this space. For the month of July 2017, Zomato surpassed 3 million online orders, also reported food ordering revenues of $9 million for the financial year ended 31st March 2017 (FY17), around 8 times of FY16. Zomato’s food delivery is currently live in 15 cities in India.
Whereas Swiggy, which was founded in August 2014 is currently available in 9 cities (including Chandigarh). Swiggy has about 20, 000 restaurant partners live on its platform. Also, ahead of Zomato, Swiggy surpassed 4 million orders for the month of July. Swiggy’s spokesperson said that the company registred 4x growth in order volumes for financial year 2016-17, and saw 500% increase in revenue for the said FY.
