Jagran Prakashan Limited (JPL), which owns the Hindi daily newspaper Dainik Jagran, has reported consolidated operating revenues of Rs 598 crore for the quarter ended December 31, 2017 (Q3 FY18), which is down marginally by 0.66% year-on-year (YoY) from Rs 602 crores posted in the same quarter last year (Q3 FY17). However, it is up 5.5% from Rs 566.5 crore posted in the previous quarter (Q2 FY18). Net profit for the quarter stood at Rs 87 crores, down 11.3% from Rs 98 crores net profit in Q3 FY17, and up 21% from Rs 72 crores net profit in Q2 FY18. The company said although revenue is flat and some de-growth in profits which is on account of the "reasons beyond our control, some recovery has been seen in various discretionary spend sectors, real estate, BFSI and Education. Let us hope that these recoveries are sustained". Digital advertisement revenues The company posted digital advertising revenue of Rs 7.76 crore for the quarter, up 16.8% YoY from Rs 6.65 crores in Q3 FY17. Jagran Prakashan had posted digital ad revenue of Rs8.46 crores in the previous quarter. Overall, revenue from advertisements stood at Rs 439 crore, up 2% from Rs 447.5 crore in the same quarter last year. Which means digital ad revenues represent 1.76% of Jagran Prakashan’s total ad revenues. Digital traffic The company mentioned that across its digital properties it witnessed 28.9 million unique visitors in the month of November 2017, up 25% YoY. Whereas, the number of page views…
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