We missed this earlier
Targeted at working professionals, Shine Learning offers mostly paid courses & certifications. The company says that the platform uses data (both recruiters’ and candidates’) to map demands of various skill sets across industries, predict emerging skill shortage areas and provide courses based on that. The platform offers industry and government recognized certifications, course recommendations, user reviews. It lists some 500 odd courses across categories like sales & marketing, banking, HR, IT, media, law amongst others. Apart from courses, the platform also as free and paid services such as profile building, career guidance, CV writing etc.
The company has partnered e-learning platforms such as Skillsoft India, Digital Vidya, Tax Sutra, Get Cert Go, Grey Campus etc to offer the courses.
Why is this important?
Note that Ht Media’s job portal Shine.com, which competes with Naukri, consistently makes a loss and is finding it difficult to scale. Shine.com went live on March 26th 2008, and the business was launched in 2007, and it is yet to make a profit. In its earning call for Q3FY18, an investor even asked HT whether there is any plan to close down Shine.com.
E-learning space is crowded with small and large players and has rapidly expanded in the last couple of years in the country. If you simply go to Android’s Play store, you will get a big list of e-learning apps. In India, Shine Learning is going to compete with likes of Springboard, Info Edge-backed MeritNation, Linkedin’s Lynda, Unacedemy, Byju’s Learning, WizIQ, iNurture, UpGrad, Jigsaw Academy, Times Internet-backed mobile education marketplace GradeStack, etc.
Read our E-learning coverage here.