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Facebook to prioritise posts from friends over publishers, brands

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Facebook has introduced major changes to the types of posts, videos and photos that will appear on the News Feed of its more than two billion users. The company said on Thursday that it would prioritise content that has been shared by friends and family while de-emphasizing content from publishers and businesses. The changes represent the most significant alteration of Facebook's News Feed in years. According to the social media giant, the move is designed to encourage people to interact more with the things that they actually do see. The idea is that users are more likely to comment and engage with a post shared by family members or friends over ones shared by a business or publisher. “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” company founder and CEO Mark Zuckerberg explained in a public post on Thursday. Zuckerberg conceded that the change will mean that time spent the platform by users will go down. He added, "but I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too." Who will this affect? The announcement could affect on everyone from publishers, businesses to the company's own investors: This will majorly impact publishers who rely on Facebook for traffic,…

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Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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