Eros Now’s paid subscriber base stood at 5 million users at the end of December 31, 2017. The total number of registered users at the end of 2017 stood at 80 million. The paid subscribers represented 6.25% of the total registered users. Eros said that the number of paid subscribers increased by 150% year-on-year, up from 2 million at the end of December 2016. The platform is available in India as well as abroad. Eros had defined what a paying user was during the September quarter. It had said that paying subscribers is who has made a valid payment to subscribe to a service that includes the Eros Now service either as part of a bundle or on a standalone basis, either directly or indirectly through a telecom operator or OEM in any given month be it through a daily, weekly or monthly billing pack, as long as the validity of the pack is for at least one month. Eros Now relies on telecom operators and OEMs for digital distribution. It has tie-ups with telcos like Reliance Jio, Bharti Airtel, Idea Cellular, Vodafone and others. In a statement, the company added that the existing partnership deals with the telecom operators, mobile wallets and OEMs "all serve to underpin the company’s paying subscriber targets at an expected average annual ARPU of $5 in India and average annual ARPU of $35 internationally". And that, Eros Now targets to reach 6-8 million paid subscribers and expects double the base in FY19. The company will soon roll out originals on its platform,…
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