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E-com roundup: MRP & expiry dates extention, Markfed grocery app, Flipkart

E-com firms ask for deadline extension for display of MRP, expiry etc

E-commerce players like Amazon India, Flipkart and Snapdeal have asked the government to extend the deadline for the new mandate of displaying maximum retail price (MRP), expiry dates and country of origin of products available on the platforms, reports The Economic Times. The Ministry of Consumer Affairs, Food and Public Distribution has amended the Legal Metrology (Packaged Commodities) Rules, 2011 to make it mandatory for e-commerce companies to mention these details on the products available on the platforms (Read more here). This was to come into effect from January 1, 2018.  According to the publication, e-commerce players have informed the government that they need more time- like six months-as they have huge inventories.


Punjab’s market federation launches grocery app

Punjab State Co-op Supply & Marketing Federation Ltd, or Markfed ( marketing federation) has launched a grocery app Markfed Sohna App to sell its own range of grocery products via the app. The app will currently deliver in Chandigarh, Panchkula and Mohali. In terms of payment options, users will be able to pay via cards as well as Cash on Delivery. The app will compete with players such as Grofers, BigBasket, Jugnoo amongst others. Chandigarh-based hyperlocal startup Jugnoo had launched a grocery delivery service called Grocery in Chandigarh in tie ups with local wholesalers.


Flipkart adds ACs and TVs to its private label MarQ

Flipkart has expanded product portfolio of its private label MarQ with the launch of line of Air Conditioners and Smart Televisions. The e-tailer was till now selling Washing Machines, TVs and Microwaves under this brand. Flipkart already has private labels for atleast 35 categories including electronics, and is looking to expand it in a big way, to 72 categories, according to a Livemint report.

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