In its efforts to capture digital readers in India, BBC World News is now partnering with technology companies in India to provide ‘personalised news service’ in the country. This new project is led by BBC’s research and development unit- BBC Connected Studio. On its website, it says that it has undergone a major expansion, which includes the BBC's base in New Delhi ‘becoming its largest outside of the UK’, building on its services in local languages, and now that the company is looking to grow its digital audiences across South Asia. Hence, the global broadcaster is exploring ways to deliver content which is ‘personalised' and is 'anytime content’. With personalized content, the company aims to create content which can be delivered whenever and wherever in different types, as it writes on its website that BBC wants to deliver 'variations of the same story' with the help of technology to the users. To achieve the same, BBC Connected Studio has been conducting hackathon-like challenges for the technology companies in India. The broadcaster has already conducted a couple of events in April 2017 in Delhi NCR, Hyderabad, and Bangalore. As per the schedule shared on its website, the broadcaster will finalize the companies this month and will come up with a launch later this year. It will also fund the selected companies for the project. As per this Nieman Lab report, this initiative is part of BBC’s £289 million project which was announced in November 2017. The media company aims to reach half a billion people in the world and increase…
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