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Axis Direct launches WhatsApp-based virtual assistant

Axis Direct Chatbot

Axis Direct, the stockbroking and financial services subsidiary of Axis Bank has launched a WhatsApp-based virtual assistant which provides personalised market information to customers. The feature provides personalised alerts, research ideas and market updates via WhatsApp powered by an Artificial Intelligence (AI) based bot that can fetch live portfolio values, stock quotes, index or even answer investor queries on chat. To subscribe, users can click on a link sent via text or email message following which will take them to a WhatsApp conversation window with the Axis Direct number. The user can then add the number to his/her contacts and send “Start AxisDirect” to that contact. Following this, users will start getting alerts. While anyone can subscribe to and use the chatbot, Axis Direct customers will get additional features like live portfolio, order placement and personalised alerts results based on their…

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