Amazon Prime Music has announced a content deal with the global music company Sony Music, across its Indian and International catalogue. The e-commerce giant has sped-up activity for its Prime Music division in India, but a launch date for the service has not been announced yet. Prime Music will be launched as a benefit under its Prime service at no additional cost. It will house upcoming releases from Sony in 2018. Sony’s catalogue of music includes international artists like Elvis Presley, Michael Jackson, Beyonce, Camila Cabello, The Chainsmokers, Martin Garrix, Pharrel Williams, among others. It also has some iconic film soundtracks from Kuch Kuch Hota Hai, Kabhi Alvida Naa Kehna, Kabhie Khushi Kabhie Gham, Kal Ho Naa Ho, Ae Dil Hai Mushkil, Jab Harry Met Sejal, Dilwale, Dear Zindagi and more. Prime Music also announced its partnership with Saregama to stream the nearly 117,000 tracks on Amazon Prime Music, from genres including evergreen songs, ghazals, regional classics, Hindustani, Carnatic and devotional music. The soon-to-be-launch streaming service inked a deal with Zee Music earlier this month, that added 450 film soundtracks in Indian languages like Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Bengali etc., along with content from 250 independent artists. Music streaming space in India Amazon Prime is a paid subscription service that gives users access to free two-day delivery of products and streaming video and music content. In India, Amazon Prime Music largely competes with Times Internet’s Gaana, Saavn, Apple Music, Hungama, Airtel’s Wynk. Global players Google Play Music and Apple Music already…
