Twitter announced on Tuesday the launch of a new feature that will allow users to more easily post tweetstorms – a series of sequential tweets that are connected. The company had confirmed last month it was testing the feature – which it’s now calling “threads” – across its iOS and Android apps.
Tweetstorms or Twitter threads have been used as a workaround for getting past a tweet’s character limit in order to share longer posts.
Up to this point, if a user wanted to post a series of tweets he/she would either add a number to the tweet (eg 1/,2/ and so on) or have to mention the that the subsequent tweets will be part of a thread.
Now users can tap a ‘+’ button while composing and write multiple tweets. Twitter will automatically put them in a thread and publish them all at once.
Twitter will also label threads with a “show this thread” text below the tweets so people know there is more to read. It had been reported earlier that the social media giant was testing a product like this for months.
In addition, the new feature allows users to go back and update a thread by adding new tweets after it has been already posted. To do so, the user has to write out the new tweet after tapping the “Add another Tweet” button.
TechCrunch reports that there’s currently a limit of 25 entries in a thread, but that number may be subject to change depending on how the feature is adopted by the wider user base.
In a blog post announcing the new feature, the company said, “Hundreds of thousands of threads are Tweeted every day! But this method of Tweeting, while effective and popular, can be tricky for some to create and it’s often tough to read or discover all the Tweets in a thread. That’s why we’re thrilled to share that we’re making it simpler to thread Tweets together, and to find threads, so it’s easier to express yourself on Twitter and stay informed.”
Moving away from brevity
The new feature which follows the recent doubling of the character limit on the platform is being seen as a fundamental change in how it operates.
“Twitter’s reputation as a place for quick, pithy thoughts took another blow on Tuesday,” Recode commented while reporting on the new feature.
“Twitter was slow to ship longer tweets out of fear that users would reject them, so it’s likely that when Twitter execs finally warmed up to the idea of longer posts, a tweetstorm product sounded like a good idea, too,” the report added.