by Surabhi Nijhawan Times Internet, the digital arm of the Times of India group has acquired House of God a mobile platform for spiritual content. House of God and was produced at EROS labs, a division of Eros entertainment. The company aims to be ‘one-stop destination for spiritual and religious needs of people in India and overseas.’ Details about the acquisition were not revealed. The app has a library of religious content with videos from several different temples. The House of God app has content for Hinduism, Jainism, Sikhism, Islam and Sufism that includes live darshans, lectures and pooja offerings. There are offline commerce services such as online prasad and shopping for devotees across all religion as well. The motive of House of God is to use technology to connect devotees with temples, and religious gurus. House of God currently offers over 100,000 minutes of content. This move by Times Internet is a strategic one targeting spiritually inclined consumers across the country. Note that Times Internet has another spiritual content website called the Speaking Tree that has sections on meditation, astrology, and mythology. Speaking Tree also aggregates a number of editorials from the The Times of India newspaper and also organizes offline retreats. Additionally, the Gaana app provides playlists of religious songs as well as background music for meditation. Similarly, the JioTV app and its web version have religious content. The Iskon group has its website with information to share with its followers where they provide details of upcoming events, yoga and bhakti…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...