by Surabhi Nijhawan

Times Internet, the digital arm of the Times of India group has acquired House of God a mobile platform for spiritual content. House of God and was produced at EROS labs, a division of Eros entertainment. The company aims to be ‘one-stop destination for spiritual and religious needs of people in India and overseas.’

Details about the acquisition were not revealed.

The app has a library of religious content with videos from several different temples. The House of God app has content for Hinduism, Jainism, Sikhism, Islam and Sufism that includes live darshans, lectures and pooja offerings. There are offline commerce services such as online prasad and shopping for devotees across all religion as well. The motive of House of God is to use technology to connect devotees with temples, and religious gurus.  House of God currently offers over 100,000 minutes of content.

This move by Times Internet is a strategic one targeting spiritually inclined consumers across the country.  Note that Times Internet has another spiritual content website called the Speaking Tree that has sections on meditation, astrology, and mythology. Speaking Tree also aggregates a number of editorials from the The Times of India newspaper and also organizes offline retreats.

Additionally, the Gaana app provides playlists of religious songs as well as background music for meditation.

Similarly, the JioTV app and its web version have religious content. The Iskon group has its website with information to share with its followers where they provide details of upcoming events, yoga and bhakti music. Meanwhile, it launched its own video streaming platform in 2015 and users can sign up for the streaming service for $5 per month.

Earlier this year, Times Internet had invested in an online pharmacy company Myra and video analytics firm Vidooly.