Shemaroo’s digital media revenues stood Rs 34.2 crores for the quarter ended September 2017 (Q2FY18), up 42.5% from 24 crores in Q2-FY17. In the preceding quarter, the company reported digital media revenue of Rs 28.53 crore. Revenue from digital media made up 25.44% of the total up from 21.12% from the previous quarter of the same year. Traditional media revenue rose by 11.8% YoY to Rs 100.2 crores from Rs 89.6 crores from Q2-FY17. Although its share of the total revenue dropped to 74.55%, down from 78.87% from the same quarter in the previous year. Shemaroo’s net profit after tax stood at Rs. 18.7 crores for the quarter, up 23.8% YoY from Rs. 15.1 crore in the same period last year, along with a Profit After Tax Margin (PAT) of 13.89% in Q2-FY18 as compared to 13.26% in Q2-FY17. Founded in 1962, Shemaroo Entertainment provides services including content creation, aggregation, and distribution with a content library of over 3400 titles. The company distributes content for satellite channels, telecom operators, sells physical format CDs and streams content on digital mediums like mobile, Internet, broadband, IPTV and DTH, among others. YouTube Adpocalyse Note that Shemaroo's revenue from Youtube may have decreased due to the recent 'Adpocalyse' on the platform. This is mentioned in the company's report, "Some brands have pulled their advertising out from YouTube since some of their ads were shown next to hateful and offensive content. As a result, YouTube has implemented stricter brand safety guidelines and therefore stopped monetizing certain…
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