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Shemaroo’s digital revenue up 42.5% YoY; YouTube monetization hit

Shemaroo Entertainment

Shemaroo’s digital media revenues stood Rs 34.2 crores for the quarter ended September 2017 (Q2FY18), up 42.5% from 24 crores in Q2-FY17. In the preceding quarter, the company reported digital media revenue of Rs 28.53 crore.

Revenue from digital media made up 25.44% of the total up from 21.12% from the previous quarter of the same year.

Traditional media revenue rose by 11.8% YoY to Rs 100.2 crores from Rs 89.6 crores from Q2-FY17. Although its share of the total revenue dropped to 74.55%, down from 78.87% from the same quarter in the previous year.

Shemaroo’s net profit after tax stood at Rs. 18.7 crores for the quarter, up 23.8% YoY from Rs. 15.1 crore in the same period last year, along with a Profit After Tax Margin (PAT) of 13.89% in Q2-FY18 as compared to 13.26% in Q2-FY17.

Founded in 1962, Shemaroo Entertainment provides services including content creation, aggregation, and distribution with a content library of over 3400 titles. The company distributes content for satellite channels, telecom operators, sells physical format CDs and streams content on digital mediums like mobile, Internet, broadband, IPTV and DTH, among others.

YouTube Adpocalyse

Note that Shemaroo’s revenue from Youtube may have decreased due to the recent ‘Adpocalyse’ on the platform.

This is mentioned in the company’s report, “Some brands have pulled their advertising out from YouTube since some of their ads were shown next to hateful and offensive content. As a result, YouTube has implemented stricter brand safety guidelines and therefore stopped monetizing certain videos.

Shemaroo claims that it is clocking 400 million monthly views on YouTube by the end of September 2017. This is another fairly sharp rise in monthly engagement for the company on Youtube. At the end of March, this number stood at 300 million and had risen to 350 million at the end of June.

The company also claims to have cross 2 billion cumulative views on its primary Youtube channel ShemarooENT.

However, the company mentions fragmentation of its content library across various platforms as a strategy for delivering its content in the digital space. “Due to its large library ownership, Shemaroo has the ability to slice and dice content and package it in different ways that are more suited for the digital media platforms,” the report mentions.

Meanwhile, in its earnings conference call for Q4-FY17, Shemaroo said that “full impact of cheaper data pack in terms of video consumption has really been seen on the views trajectory of the YouTube, which has continued to grow sharply,” but at that time, “monetisation visibility [had] not caught up in this partly due to demonetisation”, but also, “the spends on digital media, which have grown much, much slower than the viewership has actually grown, so that has resulted in a fall in the ad rates on digital media. ”

Other developments

Earlier this week, Shemaroo signed a catalogue deal with digital content platform Spuul. As part of the deal, Spuul will offer 100 movies from Shemaroo like Anand, Masoom, Chupke Chupke, Jaane Bhi Do Yaaro, Jab We Met, amongst others. The deal seems to be a renewal and expansion of a similar one signed the previous year, which was for 70-movies.

Spuul did not reveal its current user base, however last year it claimed to have 12 million users across India, South-East Asia, UK, US, Australia & New Zealand and the Middle East.

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