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Ola launches a lite app for places with low network connectivity

by Surabhi Nijhawan Cab aggregator app Ola has launched a 'lite' version of its app. This version will work with the lowest Internet connectivity and is for consumers in tier II and III Indian cities. The app takes less than 1MB space, loads within seconds and your booking experience remains the same, added the Company. The other details of the app have not been revealed by the company. Note the company does not mention whether it supports Indic languages as many other lite apps do. Note that Ola also launched its progressive web app (PWA), again aimed at small towns and cities, earlier this year which would provide an app-like experience on a phone's browser. The PWA consumes only 50 KB data on first payload and 10 KB on subsequent loads. Shashi adds: It doesn't make sense for Ola to release a PWA and a lite app considering that both's purpose is to work on low-end smartphones and reduce data consumption. In terms of usage, the PWA makes more sense as all smartphones have browsers while users have to hunt for the lite app on the app store. This adds more friction to users in small towns as they may not be comfortable with the additional steps involved in downloading the app. Meanwhile, Ola has introduced features such as offline booking. Recently, the company launched Ola pedal - a public bike sharing app. The app is working in IIT Kanpur and IIT Madras campus and will be in other regions soon. In August…

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