India may be one of the most mobile-heavy markets for Netflix, but the company is continuing to invest in being on more actual TVs. "We are actively engaged with cable operator partners in India to get Netflix included in set-top boxes that are already present in the homes of millions of people," Nigel Baptiste, who heads partner engagement at Netflix, told the Economic Times. He added that he hoped some providers would even add a dedicated Netflix button on the set-top boxes' remote controls. The company's TV experience is a standard one that is easy for cable and DTH providers to install in set-top boxes, provided they are internet-enabled and have enough memory. Since Netflix uses the internet to stream content even on cable set-top boxes, it leaves a very small data footprint. In fact, the TV app is available within a VR version of Netflix that consumes around as much data as the regular mobile app. Netflix in India As such, smart TVs from manufacturers like LG have had Netflix in India already even before the service launched in the country. Vu, a Mumbai-based TV manufacturer, released TVs — both smart and regular — with the app pre-installed during CES 2016 itself, the event where the company announced its international expansion. Earlier this year, Airtel became the first DTH provider to team up with the streaming service, with its Android TV-enabled set top box. Since Netflix already had an app for Android TV, Netflix had to do little more…
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