Myntra, the country's biggest online fashion retailer, is planning to start a chain of brick-and-mortar stores selling multi-brand cosmetics and wellness items, the Economic Times reports. Myntra sells more than 100 beauty and cosmetics brands, including MAC, Clinique, Bobbi Brown, and Estee Lauder, on its e-commerce platform. It now plans to sell these products through a chain of multi-brand physical stores, the ET report added. The report states that India’s beauty market has more than doubled to an estimated $8 billion currently from about $3.6 billion in 2010, according to industry estimates. Bindu Mendonsa is tipped to spearhead the company’s offline foray into cosmetics and wellness products. Myntra's brick-and-mortar push Earlier in October, Myntra along with its partner, Barcelona-based fashion brand, Mango had opened its first brick-and-mortar store in Delhi. The e-tailer had bagged omnichannel distribution rights of Spanish fashion brand Mango in February this year. As part of the alliance, the companies will set up 25 Mango stores in five years. The companies had said they expect to see about 250% growth in business and a 50:50 split between online-offline sales in a year. In September, Myntra announced it had bagged distribution and management rights of the international fashion brand Esprit. The company also began managing 15 Esprit offline stores in the country. While announcing the addition of Mango venture Myntra CEO Ananth Narayanan, said that the fashion e-tailer is looking out for more such partners for omnichannel presence in the country. He said that Myntra is expecting 10-15%…
- RTI: Where’s the data on Kisan Drone Yatra? March 27, 2023
- Summary: All you need to know about social media user complaints in January 2023 March 27, 2023
- YouTube pulls the plug on its live commerce venture simsim: Here’s what to know March 27, 2023
- IT Ministry Additional Secretary Given Approval Powers for “Protected Systems” Notifications March 27, 2023
- Video: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 27, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...