Flintobox was started by Vijaybabu Gandhi and Arunprasad Durairaj in 2013 as an e-commerce platform, which delivered theme-based monthly activity boxes for 2-12-year-old children. Themes and activities varied depending on the age group. Livemint report said that the company will use the fresh funds to expand its content offering and to strengthen its sales and marketing efforts. The company is looking to explore retail presence, it added.
The company had raised Rs 1.8 crore in 2014 led by GSF, and other investors such as Globevestor, Asian Ecommerce Alliance GmBH, and People Group. After this, it secured Rs 2 crore from angel investor Ashwin Chadha and USA’s Globevestor in 2015. In July 2016, it raised $1 million by Ashwin Chadha, GSF Global, Globevestor (USA), AECAL (Germany), and Mauj Mobile. With the latest funding, GSF has taken an exit from the startup, as per the Livemint report.
Subscription-based kids boxes
Other players which offer subscription services include Xplorabox, , Enchantico, MagicCrate, PodSquad amongst others. Each of these has its own niche, for instance, Enchantico curates books, while PidSquad is a mix of all books, puzzles, game, etc.