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Facebook is tweaking News Feed algorithm to surface more videos now

Social network Facebook is tweaking its algorithm for its News Feed again and this time it is gearing it to surface more videos for users as it is using it as a springboard for the Watch video platform. The company will show more videos on News Feed that people return to watch from the same publisher or creator week after week. Facebook is looking to compete with YouTube and has been commissioning videos from creators and pages as a part of its Watch video platform. In recent times, it has also been releasing tools such as the Creator app which will help vloggers to make videos and monetize them in future. "While News Feed will remain a powerful place for publishers and creators to grow and connect with their audience, over time we expect more repeat viewing and engagement to happen in places like Watch," the company added. Facebook also added that it will enable distribution by linking a show's Page to an existing creator's Page which will allow creators to distribute episodes to all followers. "This will make it easier for show creators to grow an audience for new shows, and for people to connect with content they may be interested in," the company said. Meanwhile, the Discover tab on the Watch platform will prioritize shows that people come back to so that they can catch up on latest episodes. Facebook also said that it wants to make video viewing more social where fans can connect with each other on the dedicated Facebook…

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