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Zomato Gold crosses 26,000 subscribers on launch date

Zomato Gold, the paid subscription product from Zomato, which allows users to get complimentary food or drinks at around 1200 restaurants in Delhi, Bangalore and Mumbai, has crossed 26000 subscribers*, just around seven-eight hours since launch, as per MediaNama estimates. Zomato says it plans to expand this to other cities as well. The service was first introduced in UAE (Dubai, Abu Dhabi), and Portugal (Lisbon and Porto), earlier this year. Other restaurant subscription offerings include the Coup Card, which we had covered a few years ago, which was more of a discount card. This is Zomato's second subscription service: Zomato Treats, the company told Mint, has over 60,000 subscribers. How Zomato Gold works Zomato gold allows a customer, depending on the restaurant, a complimentary food item of the same or lower value as the food item ordered, or 2 complimentary drinks…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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