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Zomato Gold crosses 26,000 subscribers on launch date

Zomato Gold, the paid subscription product from Zomato, which allows users to get complimentary food or drinks at around 1200 restaurants in Delhi, Bangalore and Mumbai, has crossed 26000 subscribers*, just around seven-eight hours since launch, as per MediaNama estimates. Zomato says it plans to expand this to other cities as well. The service was first introduced in UAE (Dubai, Abu Dhabi), and Portugal (Lisbon and Porto), earlier this year. Other restaurant subscription offerings include the Coup Card, which we had covered a few years ago, which was more of a discount card. This is Zomato's second subscription service: Zomato Treats, the company told Mint, has over 60,000 subscribers. How Zomato Gold works Zomato gold allows a customer, depending on the restaurant, a complimentary food item of the same or lower value as the food item ordered, or 2 complimentary drinks for every 2 drinks ordered. The complimentary drink will be the same as what has been ordered, and is not applicable to pitchers, buckets and full bottles. The food offer is not valid on special menu's, thali's, buffets and set menus. Note that there must be at least two people on the table to avail Gold benefits, and that Zomato Gold is not valid on Valentine's Day, Christmas Eve/Day, New Years Eve/Day. It's also not valid on home delivery or take-away, and cannot be clubbed with other discounts or offers. Note that as per Zomato's terms and conditions, it has taken rights to auto-renew the subscription, taking authorisation to "debit…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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