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Zee’s Punit Goenka says content deal with Jio doesn’t allow mirroring on TV

Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka doesn't believe that the company's content deal with Reliance Jio allows mirroring of the content on TV. The JioPhone that Reliance Jio announced earlier this year, and has subsequently launched, comes with a cable which allows mirroring of content on TV. While most Android phones allow mirroring of phone screens on connected TVs using Google's Chromecast technology, Android phones are relatively more expensive than the Rs 309 that the JioPhone is priced at. There's potential for serious disruption of TV here, given that Jio includes content in its costing for users. An analyst asked Goenka about whether the JioPhone thus threatens the Zee TV groups subscription income. To this, Goenka said that their "current content license deal is only for streaming on their mobile handsets or mobile devices. They have to be paired with a SIM card. The cable that they have launched, we have not provided them rights for that for streaming to television as of now." A couple of points here: firstly, it's inconceivable that a contract would be such that it prevents a screen from being cast to another screen, or that Zee would have inserted a clause that prevented casting of the device screen on another screen. Secondly, just because the contract is for mobile handsets or devices doesn't mean that the device screen itself cannot be mirrored on another screen. The content is still linked to a SIM card. The only way for Jio to prevent…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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