wordpress blog stats
Connect with us

Hi, what are you looking for?

ShopClues launches electronic accessories private label Digimate

Online marketplace ShopClues has launched its in-house electronics brand– Digimate. This is ShopClues’s fourth private label, after launch of Home Berry (Home & Décor), MEIA (Workwear fashion for women) and Baton (Footwear fashion for men), before. As of now, the company is selling only electronic accessories under Digimate like selfie sticks, power banks, earphones, aux cables, and charging cables, in the price range of Rs129 to Rs 699. The company will also offer extended warranties and after-sale services as well. ShopClues said that it will expand the product line laptop, automotive, desktop and camera accessories in the near future. Raunak Raheja, Senior Director – Wired Category, ShopClues, said in a statement that the company foresee Digimate accessories to cover around 20% of its accessories business by March 2018. Other E-commerce private labels ShopClues competes largely with Flipkart and Amazon, amongst other online marketplaces in India. Flipkart already has private labels for atleast 35 categories including electronics, and is looking to expand it in a big way, to 72 categories, according to a Livemint report. Amazon too sells electronic accessories under its private label Amazon Basics. Other ShopClues Developments In May this year, the online marketplace raised Rs 50 crore as venture debt from InnoVen Capital. Before that in July 2016, Shopclues launched an ad platform called AdZone for sellers. The platform, which was launched in collaboration with advertising technology firm C1X, is a self service solution that merchants can use to promote products using native and custom ads. Merchants can find AdZone under…

Please subscribe/login to read the full story.
Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ