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Shemaroo appoints Rahul Mishra as its new general manager for marketing

Shemaroo has appointed Rahul Mishra as its new General Manager- Marketing, reports IndianTelevision. The portal said that Mishra will report to the company’s director, and will look after building company’s brand in its transition time towards digital.

Prior to Shemaroo, Mishra worked with digital film studio CinePlay. Before that he worked online video streaming platform IndiaCast, which is a joint venture of TV18 & Viacom18. Before that, he also looked after marketing at BBC for seven years. Mishra has studied hotel management and hold a degree of MBA.

Shemaroo’s new media highlights

Shemaroo Entertainment provides services including content creation, aggregation, and distribution with a content library of over 3400 titles. The company distributes content for satellite channels, telecom operators, sells physical format CDs and streams content on digital mediums like mobile, Internet, broadband, IPTV and DTH, among others.

Shemaroo’s new media reported revenues increase of 41.7%  in Q1-FY18 to Rs 28.53 crore, and accounted for 27.8% of Shemaroo’s overall operating income.  Shemaroo claimed that it crossed 350 million views on YouTube by the end of June 2017.

The company has a network of 75 channels on YouTube with a cumulative subscriber base of 8,145,336 subscribers. The company crossed 3 million subscribers on its channel ShemarooEnt on YouTube; crossed 3 million subscribers on its channel FilmiGaane on YouTube. This channel also crossed 2 billion cumulative views; and it also crossed 500,000 subscribers on its YouTube channel Indian Comedy.

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