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Saregama’s unexpected hardware success: Carvaan

saregama carvaan

Music and entertainment company Saregama is basking in the success of Carvaan, a retro-looking portable audio player, which packs in 5000 old Hindi movie songs, and also doubles up as an FM radio. Launched in May this year, the product sold 90,000 units between July and September, and following that unexpected success, Saregama is, conservatively, targeting another 200,000 units in the next six months. Music revenues for Saregama increased to Rs 73.20 crores for the quarter, up 134% year on year from Rs 31.23 crores during the same quarter last year. The B2B music revenues, including telecom music sales, YouTube, among others, grew 19% year on year. Carvaan is B2C. Carvaan, whose name (and font) are remarkably similar to Delhi Press' Caravan magazine, is available in two variants: at Rs 6490 and Rs 6990. On an average, "the impact on our topline of…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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