Matrimony Limited, which runs BharatMatrimony, reported a consolidated net profit of Rs 19.16 crore, up 64%, as compared to Rs 11.69 crore in Q2FY17. The company also reported a revenue of Rs 83.7 crore for the quarter, representing a growth of 13.7 % compared to Rs 73.6 crore the same quarter previous year. During the earnings call, chairman Murugavel Janakiraman spoke about the company's ambitions to expand to North India and gave details about their newly started marriage services business. Highlights from the call: Advertising spends for the North India Janakiraman said that the company will be stepping up its marketing efforts in North India in the coming quarter. He mentioned that Matrimony has as an annual budget of Rs 50-52 crore for advertising and marketing but the company will be maintaining the same advertising spends and will instead divert some of the resources from…
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