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Jagran Prakashan’s digital ad revenue grew 33.9% YoY to Rs 8.46 Cr in Q2FY18

Jagran Prakashan Limited (JPL), which owns the Hindi daily newspaper Dainik Jagran, has reported consolidated operating revenues of Rs 566.55 crores for the quarter ended September 30, 2017 (Q2 FY18), which is up marginally by 2.11% year-on-year (YoY) from Rs 554.83 crores posted in the same quarter last year (Q2 FY17). However, it is down 4.19% from Rs 591.33 crores posted in the previous quarter (Q1 FY18). Net profit for the quarter stood at Rs 72.23 crores, down 16.06% from Rs 86.06 crores net profit in Q2 FY17, and down 18.61% from Rs 88.75 crores net profit in Q1 FY18. Digital advertisement revenues The company posted digital advertising revenue of Rs 8.46 crore for the quarter, up 33.9% YoY from Rs 6.32 crore in Q2 FY17. Jagran Prakashan had posted digital ad revenue of Rs 7.63 crores in the previous quarter. Overall, revenue from advertisements stood at Rs 421.51 crore, up 2.3% from Rs 411.95 crore in the same quarter last year. Which means digital ad revenues represent a little over 2% of Jagran Prakashan's total ad revenues. Digital traffic The company mentioned that across its digital properties it witnessed 33 million unique visitors in September 2017, up 109% YoY. Whereas, the number of page views stood at 283 million, up 51% YoY. JagranJosh.com, a school and competitive exams preparation platform, witnessed 5.06 million unique visitors in September 2017, up 164% YoY. Jagran Prakashan's other digital properties include Jagran.com, Bol India Bol, Mid-Day.com, Jagran Junction, RadioCity.in, and Inext Live. Print advertisement…

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