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Flipkart launches its second attempt at grocery segment in Bangalore

Flipkart’s second try for grocery is called ‘Supermart’ and is available on its mobile app for Bangalore users.  As per the mobile app, the minimum order value to get grocery delivery is of Rs 500, and a free delivery for orders more than Rs 1000.  Flipkart spokesperson said that the grocery category is currently available to selected customers in Bangalore, and the e-tailer intends to scale it up to all customers in Bangalore and take it to other cities in future. The development was first reported by The Economic Times.


It had shut down its earlier service Flipkart Nearby in February last year, nearly 5 months after its launch. The company had launched the service in October 2015 and the company delivered to the Bangalore neighborhoods of Koramangala, HSR Layout, BTM Layout, Ejipura, Jayanagar, JP Nagar, and Bellandur.

Other entrants and online grocery segment

-In a separate development, Online classified service Quikr is also experimenting online grocery business. However, Quickr’s spokesperson said that the company is experiment this and is still unsure whether it is going to enter online grocery space or not.

-Note that e-commerce big brother Amazon, has been investing heavily into India lately. Amazon recently received government of India’s approval to invest $500 million in the food retail segment. In April this year, the Department of Industrial Policy and Promotion (DIPP) had also approved Amazon’s plans to stock and sell local grocery produce online. Amazon operates its grocery service online via Amazon Pantry, a service which delivers household items and grocery with presence in 34 cities . On the other hand, the grocery delivery service KiranaNow (Amazon Now), which was launched in Bengaluru last year, is currently available in Delhi-NCR, Mumbai, Bangalore and Hyderabad.

-Last month, Bangalore-based online grocery store, BigBasket raised Rs 32.65 crore from Helion Venture Partners, which was immediately it raised Rs 5.5 Crore from its existing investor Trifecta Capital in the same month.

-At the same time, online grocer Grofers too raised funding of Rs 96 crore from its Singapore-based parent company Grofers International at the same time

Note, the story has been revised as we received a statement from Flipkart 

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