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First Impressions: BloombergQuint launches WhatsApp service to distribute latest news

Multimedia news portal BloombergQuint has launched its WhatsApp broadcasting service to distribute news to readers in India. BloombergQuint is a co-branded TV news channel, which was announced in March 2016 through a partnership between Bloomberg, and Raghav Bahl-owned The Quint. How to Subscribe? Users have to click this link here and save the number to your WhatsApp contacts, and message ‘Start BQ’ to that contact. The process will take around 30 seconds. Whoever subscribes to the WhatsApp service number (+49 1579 2387191), will get news updates in English for free. First Impressions It looks like a bot service, as soon as you send ‘Start BQ’ on WhatsApp to this newly created contact, you receive an automated response, which ensures that you have saved the number. In terms of frequency of news, it is unclear how often it will send the latest updates. It said on its website that, “this free service will send you the most newsworthy snippets of our daily coverage - market highlights, analysis, the BloombergQuint pre-market podcast - all in moderate doses”. We tried the service, and after two hours of subscribing it, we received an update with an image along with  BloombergQuint’s story with a link to it, which redirects you to the news website- so that you can read a full story. We think a longer snippet of the story could have been sent. Here are some screenshots from messing around with the BloombergQuint's WhatsApp service/bot. As you can see, it doesn't understand everything yet, but catches a…

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