The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints against 114 advertisements out of the 193 ads brought to its notice during August 2017.

Out of these, 1 complaint was upheld in the telecom category- Bharti Airtel Ltd. Airtel’s ad claiming, “Rs 244 – Unlimited Local + STD Airtel call +1GB/day 4G/3G/2G for 70 days (On 4G HS + 4G SIM)”, was found to be misleading because of ambiguity and exaggeration as the advertiser did not clarify if the said benefit claimed is indeed Unlimited for Local & STD or capped at a particular limit.

Previously, The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) had upheld complaints against 116 ads out of 165 advertisements for the month of July 2017. Out of which, 1 was against instant messenger concierge-like mobile app Haptik, 2 complaints were against telecom companies, and 1 against e-commerce company.

Haptik India: Haptik’s ad claiming, “get 100% cashback”, was found misleading by ambiguity as it is subject to terms and conditions that 100% cashback is limited to only Rs 500.

Idea Cellular Ltd: Idea’s ad was found breaking ASCI Guidelines for Disclaimers, as the font size of the disclaimer in one of the Idea’s advertisement was very small font and was found to be unreadable. One of the ASCI’s clauses says that the height of the text lower case elements shall be not less than 12 pixels (12 pixels lines) in a 576 line raster.” and “For high definition images, the height of the text lower case elements shall not be not less than 18 pixels (18 lines) in a 1080 line raster.”)

Bharti Airtel Ltd: Similar to Idea Cellular, Airtel too was found breaking ASCI’s disclaimer guidelines, as the font size of a disclaimer in of its advertisement was written in a very small font which was found to be unreadable and did not meet specified font size advised by ASCI.

Amazon Inc: A Lenovo ad on the website claiming “Android OS V5.1.1(Lollipop) planned upgrade to V6 O”, was found misleading through provision of false information on the features of the product, and the technical details of the product was said to be a misrepresentation of facts.