YouTube has unveiled a three-day pop-up YouTube Space in Hyderabad for the growing community of independent YouTube creators, it announced via Tweet. According to a PTI report, the production house-like has been set up at Ramoji Film City from October 5 -7, and the pop-up space will help local YouTubers to create more engaging visual content across genres. In these three days, YouTube is looking to help close to 700 creators with business skills, classes on video production, building an online business, and networking with established and popular YouTube creators in India, as per the report.
Youtube already has such production house-like space called ‘YouTube space’ at Mumbai‘s Film city, on permanent basis, which was launched in December, 2015. The space allows video content creators to access visual and editing equipment, training programs, workshops and community events. In a tweet, it said that close to 7500 creators use its Mumbai space.
— YouTube India (@YouTubeIndia) October 5, 2017
India looks like an important market for YouTube. In March this year, YouTube said that the company saw 14 creators hitting the 1 million subscribers mark in the past one year, across Entertainment, Music, Tech and Food. In 2016, the company saw over 500 creators across India get over 100k subscribers, “meaning at least one channel is crossing this threshold every day.
YouTube has been consistently investing in boosting creators’ success, with initiatives such as the NextUp development program as well as holding more than 50 events and workshops across India.
We earlier pointed out that YouTube was the only game in town in India for a long time, and it was the only means to monetize video content effectively because of its robust advertising ecosystem. Some professional (read: TV, movies) content creators then started switching to the subscription model and taking their content off YouTube: for example, in the last earnings call, Zee Entertainment pointed out that it has taken all of its content off YouTube to its own platform OZEE. And now, players such as Netflix, Hotstar, Amazon Prime- to name a few, has come into the play. And, dependency on YouTube for monetization has lowered amongst the professionals. That is why, YouTube will need more original content creators to keep users hooked on to the platform.
YouTube Spaces are popular phenomenon abroad. The company has these spaces in Los Angeles, London, Tokyo, New York City, Sao Paulo, Berlin, and more. The concept was first launched in 2012, and as of August 2015, YouTube Spaces claimed that creator visited these places over 100,000 times, and it had over 800 events and workshops and it partners created over 11,000 videos.