Vodafone India has partnered with OTT player Yupp TV to strengthen live TV offering on Vodafone PLAY, the telco’s content streaming app. With this partnership, Vodafone Play subscribers can access close to 250 Live TV channels, and movies in 14 national and regional languages by YuppTV. Note that the Vodafone Play app is accessible only to Vodafone India customers, and aggregates video content across categories like Live TV, TV shows, movies and trending music tracks. Telco's interest in video streaming Vodafone seems to be bullish on content streaming services, as it has been partnering with multiple platforms off late. Last month, Vodafone partnered with video on demand (VOD) platform HOOQ to add video content onto Vodafone Play. It also has content streaming partnerships with Eros Now and a tie up with Amazon for offering Prime Video to its customers for a discounted subscription price of Rs 249, and has a partnership with Prime Video’s competitor Netflix as well. Other telcos too are betting on content services to retain their existing subscriber base. -Airtel had earlier tied up with video streaming provider Ditto TV and online publisher Juggernaut Books for content. -Reliance Jio has a video streaming app JioTV which aggregates movies, TV shows, etc. Jio also claims to have a library of 10 million tracks in 10 languages under JioMusic service. -Idea also launched a bouquet of online streaming services including video and music.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...