Alibaba Group-owned mobile business platform UCWeb has launched its mobile marketing platform UC Ads in India, reports PTI. Businesses will now be able to utilise UC Ads' content marketing solutions to reach users across platforms such as UC Browser, UC News and 9Apps. To begin with, UC Ads will focus on businesses in domains such as e-commerce, online travel agent (OTA), education, automobile, entertainment, consumer electronics, and IT, as well as smaller businesses, according to the report. It also mentions that in India, UC Ads has already piloted its mobile marketing solutions with companies like Vivo, Myntra and OnePlus. Interestingly, UC Ads' LinkedIn page says that Flipkart is also one of its clients. It's worth noting that the UC Browser comes pre-loaded with an ad blocker, which is one of its primary USPs. In a recent interview to Campaign India, Alibaba Mobile Business Group's GM for overseas business, Kenny Ye said that the launch of UC Ads will not affect the functionality of the ad blocker in any way, and that the user will still retain the option of keeping the ad blocker on or off. Ye also mentioned that UC Ads will follow the 'one ad per view' policy, which is something Facebook does too. From the user's perspective, he also candidly admitted that as of now UC Ads can't do anything about re-targeted ads that travel portals are prone to pushing, because the ad platform isn't privy to whether the user went ahead with a particular booking on the…
