Employee benefits company Sodexo has partnered with online grocery shop Grofers to offer IVR based payments. The IVR solution was designed for situations where delivery executives do not have card machines and have opted for card-on-delivery. Alternatively, the IVR payments can be used if the cardholder is away from the delivery location, said Suvodeep Das, vice president of marketing at the company. Note that Grofers already accepts Sodexo cards on delivery, and this collaboration will enable digital acceptance as well.

Users who have Sodexo’s Meal Card can call a toll-free number where users will be directed to enter their bill invoice number, card number and CVV. The customer and the delivery agent will get a message confirming the payment via SMS.

Das added that this was a request from Grofers users and that they are not currently testing out IVR payments with other companies. Sodexo is also putting the finishing touches on a partnership with payment gateway PayU which will enable the meal card to be used on online websites.

Grofers also mentioned that 2% of their total orders per month come from Sodexo Meal Card holders, as indicated by this ANI report.

It is interesting to note that IVR payments are not new in India and the Reserve Bank of India (RBI) treats them as Card-Not-Present (CNP) transactions and mandates two-factor authentication.

Sodexo’s other partnerships

  • In June, Sodexo tied-up with point-of-sale (POS) terminal deploying company Innoviti Payments Solutions to expand the network of outlets.
  • In May, Sodexo partnered with PoS provider Mswipe to make Sodexo’s Meal Card valid at some Mswipe merchants like grocery stores, restaurants, cafes and food delivery services. Manish Patel, CEO of Mswipe, told MediaNama that more than 30,000 merchants will be able to use Sodexo’s meal card in the first phase.
  • It also partnered with fellow meal card provider Zeta in the same month to offer solutions to manage medical, fuel, leave and travel allowances for employees.