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#NAMAprivacy: The economics and business models of IoT and other issues

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On 5th October, MediaNama held a #NAMAprivacy conference in Bangalore focused on Privacy in the context of Artificial Intelligence, Internet of Things (IoT) and the issue of consent, supported by Google, Amazon, Mozilla, ISOC, E2E Networks and Info Edge, with community partners HasGeek and Takshashila Institution. Part 1 of the notes from the discussion on IoT is here. Part 2: The session on IoT shifted gears and the participants spoke more about the economics and business of IoT. Participants expressed concern that data could be linked to very private aspects of their lives and build business models around them. For example, data from fitness trackers can be linked to a user's insurance premiums. Or sensors on a car that monitor a user's driving behavior and link motor insurance. "I work for Zoomcar, and these are devices on which our lives depend and are collecting and reporting data. And that data can be used against you. So it is very hard to know what is fair and what is unfair. Someone mentioned insurance, I feel it is useful to collect a lot of data and decide on insurance based on your driving behaviour and we have had markers for that. But is it fair to the user? The same kind of questions crops up elsewhere like in the US when it comes to healthcare," Vinayak Hegde said. An audience member pointed out that in such a scenario, privacy can help businesses rather than inhibit them and cited a research study in UC Berkeley.  "If I…

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