Social mobile-commerce startup Meesho has raised $3.1 million from SAIF Partners and its existing investors Y Combinator and Venture Highway, reports The Economic Times. The Bangalore-based social ecommerce startup allows people to manage their e-tailing businesses via social networks such as WhatsApp, Instagram, and Facebook. Meesho, is a mobile app which essentially connects suppliers to resellers, largely housewives or small business owners, who then use channels such as WhatsApp promote these products within their network.

The company plans to utilise funding money to hire tech and business operation teams, and for acquiring more resellers through community engagement and referrals, as per the ET report.

Previous Funding

In August 2016,  Meesho had raised undisclosed amount of funding from group of angel investors like VH Capital, Kashyap Deorah, Rajul Garg, Oyo Rooms’ Maninder Gulati, Abhishek Jain, Jaspreet Bindra among others. Prior to that, in July 2016, Meesho was selected by Y Combinator for a three-month programme based in US. As part of its programme, the accelerator invests $120,000 in startups against 7% equity stakes.

Competition

Social network biggies like Instagram, WhatsApp, and Facebook already has offerings for small business owners. Apart from these, Meesho competes with players like ShopmaticZepoKartrocket and Shopify.

-In June, Singapore based e-commerce platform for sellers, Shopmatic raised $5.7 million in a round of pre-Series A funding from ACP Pte Ltd and Spring SEEDS Capital Pte Ltd.

-In March last year, KartRocket raised $ 2 million in Series B round from a Japanese investor. It had earlier, in January 2016, raised $6 million from Bertelsmann India Investments, Nirvana Digital India Fund, Nirvana Digital Investment, 500 Start-Ups and Singapore-based Beenext.

-In December 2014, Zepo raised an undisclosed amount from Anupam Mittal, CEO of People Group and existing investor, One97 Mobility Fund. While the services provided by Zepo are similar to Shopmatic, it claims it can help users list on Flipkart, Snapdeal and Paytm as well.