wordpress blog stats
Connect with us

Hi, what are you looking for?

Google’s ad revenue accounted for 87.6% of total revenues in Q3 2017

Google posted revenues of $27.5 billion for the quarter ended September 30, 2017 (Q3 2017). Of this, advertising revenue accounted for $24 billion or 87.6%. And of the total ad revenue, revenues from Google sites contributed $19.7 billion or 82%, while revenues from network members' properties contributed $4.3 billion. Revenues from 'Other Bets' i.e., xyz, stood at $302 million. Google's Traffic Acquisition Cost (TAC) for the quarter stood at $5.5 billion, up 31.56% from $4.18 billion for the corresponding quarter last year. TAC was 23% of Google's total ad revenue for the quarter, as compared to 21% in Q3 2016. Paid clicks and cost-per-click There was 47% year-on-year (YoY) increase in total paid clicks, and a 6% quarter-on-quarter (QoQ) increase. Paid clicks on Google sites increases 55% YoY and 7% QoQ, while on Google Network Members's properties paid clicks grew 10% YoY and 2% QoQ. The total cost-per-click (CPC) decreased 18% YoY, but witnessed a marginal 1% increase QoQ. On Google sites, CPC dipped 21% YoY and had a similarly marginal 1% growth QoQ, while on Google Network Members' properties CPC declined 5% YoY and remained stagnant on QoQ basis. Some other takeaways from Alphabet’s earnings call: Advertising Google's advertising revenues for the quarter stood at $24 billion, up 21.4% from ad revenues of $19.8 billion in the same quarter last year. While answering an analyst question regarding Google's ad experience across mobile and desktop, Alphabet Inc's chief financial officer, Ruth Porat said that they're "running a lot of experiments…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The Commission received complaints against ULLU by the group ‘Gems of Bollywood’,  for sharing “extremely obscene and objectionable content secretively to its subscribers, including...

News

This case highlights a curious intersection of copyright and critique in the digital content world.

News

Google will also provide news organizations and fact checkers with essential training in advanced fact-checking methodologies, deepfake detection, and Google tools like the Fact...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ