Google has now added support for Bengali language content in its targeted advertising platform Google AdWords and its monetisation platform Google AdSense. What this means is publishers and advertisers will now be able to target audiences with Bengali-language search and display ads. Content creators with websites or blogs in Bengali will also be able to monetise their content. AdWords and AdSense already supports Hindi.

There are close to 250 million native Bengali speakers across several states in the east and north-east of India, including West Bengal, Tripura and Assam, plus Bangladesh, where Bengali is the national language.

Given that this year Google has been focusing on its Next Billion Users team, they must be aware that the new Internet users in India predominantly interact with Indian language content. So, support for only Hindi and Bengali isn’t enough, especially since Google has added 8 additional Indian languages to voice search and introduced neural network translation in 9 Indian languages.

In March this year, the search giant introduced Knowledge Graph cards in Bengali, which allowed users to search in the language. The company had said that Google Search will also support spell correction for queries. Knowledge Graph cards in Hindi had already been available for some time. The Knowledge Graph is used by Google to enhance its search results with semantic-search information gathered from a wide variety of sources. It gives users pointed answers and not trillions of webpages to scroll through.

Google’s recent Indic language initiatives

August 2017: Added 8 more Indian languages – Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and Urdu – to voice search. This voice-based dictation and search feature is available on Gboard on Android, in search using the Google app, and via Google’s Cloud speech API.

July 2017: Google Maps became bilingual by default in some Indian cities, including Delhi and Kolkata (among those that we were able to check), while cities like Pune remained English-only.

April 2017: Launched its keyboard Gboard in 22 Indian languages, including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Odia, Punjabi, Sanskrit, Santhali, Sindhi, Tamil, Telugu and Urdu. The keyboard supports both language keyboards and transliteration into native languages.