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Flipkart to up its sports game, partners with Decathlon

Flipkart and French sports good retailer has announced a partnership, which will allow users in India to buy Decathlon’s range of sports equipment, fitness products, clothing, footwear and accessories through Flipkart.

Flipkart said in its statement that Decatholon’s products will be available at the same prices as the physical stores, only on the Flipkart platform. Note that Amazon India also has Decathlon products on its platform, but they are sold at a much higher price than MRP, for instance a fleece of Rs 599 is sold at Rs 1000+ on Amazon India.

Also, other etailers such as  Snapdeal, Sports365.in already sell products from the French company, so Flipkart is not the first one to do so. Note that, Decathlon already has etail presence in India via its own website.

Decathlon in India

Back in 2014,  Decathlon’s proposal to sell its products to consumers online in India was rejected by the Department of Industrial Policy and Promotion (DIPP), despite an approval from the Finance ministry. In its proposal to government for etailing, Decathlon had sought an amendment to the approval given to the company noting that the online sales would be a marginal extension to its offline retail business and would enable them to retail products to customers in remote areas. Flipkart’s tie up, Decathlon will be able to penetrate deeper in the country specially in tier 2 cities.

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Besides, it looks like Flipkart is looking to up its game in sports and fitness category, as it said in a statement that over 30 sports lines are expected to go live by December of this year.

The sports & fitness industry in India is estimated to be worth $1.8 billion, while the online penetration in the category is currently pegged at only 7%, as per Flipkart’s estimations. It said that its Sports & Fitness wear and equipment category has witnessed a 100% YoY growth.

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