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EPIC TV launches its own streaming service

Epic TV has been one of the few TV channels in India that has been producing TV content at pricey production values, far from the din of large networks like Star and Zee, armed with investments by Mukesh Ambani and Anand Mahindra. And now, IndianTelevision reports, the channel has decided to monetize that content itself. The network has launched EPIC On, its own globally available streaming service, with a monthly pricing of ₹60 in India and $1.99 everywhere else. The yearly pricing is at par with Amazon Prime Video, at ₹500 (and $20 abroad). The service has over 500 hours of content, the company says, most of it television shows that it has produced and aired on its TV channel. The app was launched without announcement in the middle of August. One year in the works This move was hinted last September, when EPIC hired its parent group's CEO's son Aditya Pittie to head the channel. Pittie had previously headed a part of the Pittie Group which handled godman-turned-tycoon Baba Ramdev's Patanjali brand of fast moving consumer goods (FMCGs). Three months before this, EPIC licensed multiple shows to Netflix globally, and the streaming service had released these shows with subtitles in multiple languages. It's not clear whether EPIC will choose to pull their titles from Netflix now that they have their own streaming service. EPIC On was developed by Bangalore-based Saranyu Technologies, which counts Zee's Ditto TV and music & TVOD provider Hungama as clients. How EPIC wants to monetize Pittie said that…

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