Epic TV has been one of the few TV channels in India that has been producing TV content at pricey production values, far from the din of large networks like Star and Zee, armed with investments by Mukesh Ambani and Anand Mahindra. And now, IndianTelevision reports, the channel has decided to monetize that content itself. The network has launched EPIC On, its own globally available streaming service, with a monthly pricing of ₹60 in India and $1.99 everywhere else. The yearly pricing is at par with Amazon Prime Video, at ₹500 (and $20 abroad). The service has over 500 hours of content, the company says, most of it television shows that it has produced and aired on its TV channel. The app was launched without announcement in the middle of August. One year in the works This move was hinted last September, when EPIC hired its parent group's CEO's son Aditya Pittie to head the channel. Pittie had previously headed a part of the Pittie Group which handled godman-turned-tycoon Baba Ramdev's Patanjali brand of fast moving consumer goods (FMCGs). Three months before this, EPIC licensed multiple shows to Netflix globally, and the streaming service had released these shows with subtitles in multiple languages. It's not clear whether EPIC will choose to pull their titles from Netflix now that they have their own streaming service. EPIC On was developed by Bangalore-based Saranyu Technologies, which counts Zee's Ditto TV and music & TVOD provider Hungama as clients. How EPIC wants to monetize Pittie said that…
- MediaNama Daily: India’s Govt. has Eyes Everywhere March 31, 2023
- Is age-verification the answer to protecting children from online harms? #NAMA March 30, 2023
- Here are 6 ways the Indian government is collecting your facial data March 30, 2023
- India’s telecom regulator Directs Telcos to Report Major Network Outages March 30, 2023
- No report available on economic cost of internet shutdowns in India: Telecom Dept in Parliament March 30, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...