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Eazydiner raises Rs 30 crore from existing & new investors to expand operations

Online restaurant reservation service Eazydiner has raised Rs 30 crore from existing investors DSG Consumer Partners and Saama Capital, with participation from Singapore-based VC firm Beenext and a Middle East-based family office, reports ETtech. Eazydiner’s CEO Rohit Dasgupta told the publication that the funds will be used for improving its technology stack and to expand its operations both in India and globally.

DSG Consumer Partners and Saama Capital had earlier invested $3 million (or about Rs 19 crore) in Eazydiner, back in August 2015. Deepak Shahdadpuri, who is the managing director of DSG Consumer Partners, had also invested an undisclosed amount in the company in his capacity as an angel investor, in April 2015.

In India, Eazydiner currently operates in Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune, Kolkata, Goa, and Ahmedabad, as well as in Dubai. According to the ET report it will be expanding to six more cities by the end of this fiscal year (March 2018).

Tripadvisor partnership

Earlier this year, in May, Eazydiner partnered TripAdvisor to power restaurant table booking on the latter’s platform. Travellers can now use TripAdvisor to reserve tables in 2,200 restaurants across India. To book a table users have to click on the ‘Reserve’ tab on TripAdvisor, there is also a ‘call to action button’ for instant confirmation of the reservation. In addition to this, on the Eazydiner app, users will be able to read reviews of various restaurants available on TripAdvisor, while deciding which restaurant to visit.

Can Eazydiner compete with Zomato?

Zomato had launched its restaurant reservation service Zomato Book in January last year. It allows users to book tables, modify and cancel bookings, whether or not the restaurant is open. Users need to place a request to reserve a table, then Zomato contacts the restaurant on the user’s behalf, and informs the user via email or SMS. Note that during a conference call in November 2015, Zomato CEO Deepinder Goyal had said that for monetising table reservations, the company charged restaurants a flat fee (of Rs 10,000 per location) on a monthly basis to use the service. However, the pricing was different for different markets.

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Recently, the company removed the fee it used to charge its restaurant partners for tables booked via its platform.

Retrospectively from June 1, 2017 onward, our restaurant partners will not need to pay a “per cover” fee or even a platform fee to accept seamless digital table reservations from Zomato. Yes, the service will be completely free.

Zomato’s table reservation service is currently available in four countries — India, UAE, the Philippines, and Australia.

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