Update: An Amazon India spokesperson told MediaNama that they're “watching UPI technology very closely. We are studying customer UX and tracking platform stability and success rates which will be critical in delivering a great payment experience through UPI. Currently, we are looking into the initial market feedback on UPI payment method. We are also studying UPI network stability, transaction failures rates and other customer experience issues." The spokesperson also added that they "have started engaging with several players in the UPI ecosystem to build our UPI plans and potential partnership opportunities. Before we enable UPI on Amazon, we are working towards building a product that provides a great customer experience.“ Earlier (October 27): Amazon India head, Amit Agarwal recently told Livemint that Amazon Pay will soon be integrated with National Payments Corporation of India's (NPCI) unified payments interface (UPI). However, he didn't mention any specific dates. We've written to Amazon India asking if they can firstly confirm this development and secondly provide further details such as when this integration is expected to take place. We'll update once we hear back from them. Note that Amazon India's primary competitor, Flipkart had started supporting UPI payments via its payments arm PhonePe, in January this year. Previously, Flipkart customers had to install the PhonePe app in order to pay for purchases on Flipkart using the UPI option. At the time, transactions were limited to Rs 1 lakh per day for each linked bank account within PhonePe. So, users can either make a single transaction of not…
