Aditya Birla Group has approached Flipkart and some other e-commerce and tech companies with the objective of rehabilitating some employees of its fashion e-commerce platform Abof.com (Aditya Birla Online Fashion), which will be shutting shop by the end of this year, reports ET. The report also mentions that Abof is looking to sell its private label brand ‘abof’, and that Flipkart has been approached for that as well.
Apparently, several e-commerce companies have already conducted interviews with Abof staff. Aditya Birla Group’s HR director, Santrupt Misra told the publication that of the 240 Abof employees, 63 have been transferred within the Group and an additional 40-50 will soon be relocated within the Group.
Last month, the company had informed its employees that December 31, 2017 will be the last day of operations. At the time, the company had said that employees will be given the option of accepting four-and-half months’ salary as a severance package and quit, or continue being a part of Aditya Birla Group in some other department.
Abof.com was launched in October 2015. It lists clothing and accessories for men and women, both from Aditya Birla’s brands as well as curated clothing from other brands. About a year later, in September last year, Amazon had added Abof.com as a seller on its marketplace. It’s worth noting that Aditya Birla had earlier launched another e-commerce platform called TrendIN.com in 2013, for its in-house brands such as Louis Philippe, Allen Solly, Pantaloons, People, Peter England, Planet Fashion and Van Heusen. However, this platform was later shutdown and separate online platforms for individual brands were started. The TrendIN.com site is still accessible, but it just provides links to these individual brand platforms.