Times Internet-owned music streaming service Gaana crossed 40 million monthly users for the month of September, announced Times Internet Vice Chairman Satyan Gajwani in a tweet. He also said that the music streaming platform has registered almost 3x growth in the last year, and is the one of the fastest growing business of Times Internet. He also tweeted that Gaana Originals saw over 20 million plays in five weeks. The company had launched Gaana Originals' last month to showcase work non-film work from Bollywood and regional artists. Prashan Agarwal, COO, Gaana said in a statement that, most of these songs have grown better than few of the top Bollywood hits. Gaana’s highlights Gaana has been strengthening its user base with multi-forked strategies. Android Auto: In February, Gaana launched an app for Android Auto, letting users stream music via Android compatible phones, vehicles and aftermarket radios. Regional languages: Tapping local audience, Gaana updated its Android app interface to support 9 Indian languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Punjabi and Bhojpuri, in December last year. Original audio series: Betting on original content, Gaana launched its first original audio series in July last year. Uber: In June last year, Gaana partnered with Uber for allowing users to stream songs, which could be done by plugin the aux cable into the car’s system or use Bluetooth to stream music. Competition Gaana competes with players like Apple Music, Saavn, Airtel’s Wynk, to name some. Apple Music, which debuted on June 30, 2015 worldwide and on July 1 the…
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