Zomato is slashing commission for food orders placed through it for partner restaurants as the restaurant listing and food delivery platform has turned profitable throughout the 24 countries it operates, across all its businesses, Zomato announced in a blogpost. Deepinder Goyal, founder and CEO of Zomato, wrote in the blog that the company adopting a zero commission model as it is generating ‘enough cash’ from three key regions India, Southeast Asia, and the Middle East, in core advertising business to fund its businesses including online food ordering. The company charges around 10% commission per order while its rival Swiggy charges a higher fee of 15% per order. However, the zero commission is currently applicable to those restaurant partners who qualify the eligibility based on a set of predefined criteria”. The ‘zero commission’ eligibility: The criteria includes number of orders processed with Zomato on a weekly basis, and customers’ ratings. Goyal writes that “70% of our restaurant partner base qualifies” for zero commission currently. The eligible partners will be notified via e-mail within three days. For the month of July, the company surpassed 3 million online orders, it had announced it in a blogpost. Also, the company had reported food ordering revenues of $9 million for the financial year ended 31st March 2017 (FY17), around 8 times of FY16. Swiggy's claims stands ahead of Zomato with 4 million orders per month. However, in conversations with neighborhood parcel kitchens, owners said that Swiggy charges a higher fee of 15% per order. Zomato's highlights Zomato…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...