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Twitter appoints Httpool as its new ad partner in India

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Twitter has signed up digital ad network Httpool as its new ad partner in India, reports ETtech. Httpool will be the microblogging platform's official ad reseller in India and work towards increasing the ad pool for Twitter in the country. Last year, SVG Media owned Komli Media had renewed its partnership with Twitter India till March 2017, which was first signed in 2012 and allowed Twitter to expand its promoted products advertising suite and help it monetize those. It's not clear why the association with Komli Media was discontinued. One reason could be that since Twitter already works with Httpool in several countries across Europe and Asia, it made sense to extend the partnership to India. Twitter India's country director, Taranjeet Singh told ETtech that the company's direct sales team in the country currently deals with around 100 advertisers, including some of the Fortune…

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