Catching up with e-commerce spread in the country, the government of India has partnered with Amazon to sell tribal products through the online marketplace. A PTI report said that Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), a PSU under Ministry of Tribal Affairs, Government of India, and Amazon would sign a MoU next week for the same. TRIFED is also expanding its operations through other ecommerce portals.
TRIFED had earlier partnered with Snapdeal as well. The tie-up with ecommerce players is part of the government’s aim to scale up sales of tribal products in the country, for which it is also looking for retailers to become franchise of ‘Tribe India’ from all over the country. TRIFED is targeting sales Rs 100 crore for the financial year 2018. The sales for the year FY17 stood at Rs 1117.85 Lakh.
Other similar developments by government
- The Telangana State Handicrafts Development Corporation (TSHDC) had also tied up with Amazon India to sell their local hand-made ‘Golkonda’ handicraft products on the platform.
- In May last year, handloom division of the Union Ministry of Textiles under which it plans to educate, train and enable cooperative groups and individual handloom weavers, had partnered with Amazon India to directly sell its products on the ecommerce portal.
- Last year, the ministry of women and child development had launched an online marketing portal for women entrepreneurs called Mahila e-haat, to allow women to list and showcase their products online without any extra costs.
- In August 2015, NDTV’s IndianRoots tied up with Government of Bihar’s Upendra Maharathi Shilp Sansthan (UMSAS) to showcase the artisanship of Bihar’s handicraft makers on the platform.
- In March 2015, Mobile marketplace Paytm and Gujarat State Handloom and Handicrafts Development Corporation partnered to sell traditional products on Paytm uder “Garvi Gurjari”.
- In February 2015, Flipkart signed an MoU with the CSC e-governance India Limited to work out a mechanism to help Common Service Centers (CSCs) pan India to leverage Flipkart’s e-commerce platform.
- In January 2015, Snapdeal.com had signed an MOU with the Footwear Design and Development Institute (FDDI) and the Ministry of Commerce and Industry, for training design students.
Other players: Several other players which sell tribal products on their platform are Salebhai, Jaypore, iTokri, Fabindia – to name a few. Salebhai raised funding of Rs 10 crore last year from Brand Capital. Jaypore had raised funding worth $4.37 million (Rs 30 crore) from VC firm Aavishkaar in February, 2016.