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Public banks have their own UPI apps, but customers prefer BHIM: RTI

Over the last few weeks, Indian public sector banks have been branding their UPI apps with 'BHIM', the name of the government-supported UPI app run by the National Payments Corporation of India. Some private banks like Axis Bank and RBL have also been adding BHIM branding. The NPCI, set up by Indian banks, also created the UPI standard itself. One reason for that branding, aside from being eligible for sops, may be this — even as these banks roll out their own UPI apps, their customers are mostly flocking to BHIM and Flipkart-owned PhonePe. The data, obtained via RTI to multiple public sector banks by MediaNama, shows a huge disparity in registrations on banks' own UPI apps and in BHIM and PhonePe. Note that the data received by us varies on date (see note below), and is thus indicative of the percentage,…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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