Over the last few weeks, Indian public sector banks have been branding their UPI apps with 'BHIM', the name of the government-supported UPI app run by the National Payments Corporation of India. Some private banks like Axis Bank and RBL have also been adding BHIM branding. The NPCI, set up by Indian banks, also created the UPI standard itself. One reason for that branding, aside from being eligible for sops, may be this — even as these banks roll out their own UPI apps, their customers are mostly flocking to BHIM and Flipkart-owned PhonePe. The data, obtained via RTI to multiple public sector banks by MediaNama, shows a huge disparity in registrations on banks' own UPI apps and in BHIM and PhonePe. Note that the data received by us varies on date (see note below), and is thus indicative of the percentage, at that time. Not all the banks gave a breakdown of all UPI registrations among their customers' bank accounts. Some did not even have the number of UPI registrations on apps that were not made by them. As such, the above information is based mostly on banks that shared specific UPI registration breakdown by VPA. BHIM muscles through BHIM has been wildly successful across all banks — more so than the banks' own UPI apps. In Allahabad Bank, BHIM has almost twice the number of registrations than the bank's own app. Allahabad Bank's UPI app has around 120,000 registrations, while BHIM has almost twice the number at 237,000. That's over 51%…
- Meta to give advertisers more control using AI and content filters June 2, 2023
- Transparency Report: Here’s all Facebook, Instagram, Twitter and Google had to say about user complaints in April June 2, 2023
- Views: Informed Consent—Fiction, Not Fact June 2, 2023
- Instagram explains how it ranks content on the platform June 2, 2023
- Here’s what online streaming industry thinks about Indian telecom regulator’s consultation on regulatory convergence June 2, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...