MoneyTap, an app-based lending start-up, is now available for in Kannada as it starts foraying into other Indic languages. The company is planning to launch the app in Hindi and Telugu soon. The app was initially launched in English and has issued close to Rs 20 crore in credit in Bangalore. Screenshots sent in, however, showed that the app does not completely translate all the options in Kannada and there are still many options are still in English. Still, that's a beginning. Most apps in the fin-tech space and have only options in English and language barriers is a hurdle in their adoption by the masses. Many apps hurriedly added Indic language support following the demonetization drive in November 2016 as most of the masses were excluded. Paytm currently supports 10 Indian languages: Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi. Flipkart owned PhonePe also supports Hindi and Tamil, apart from English. Meanwhile, Paytm's competitor MobiKwik added Indic language support on the Lite version of the app in November. The much touted BHIM app added indic language support only in April this year. ICICI Bank launched a mobile banking app focused on rural consumers which allowed them to make fund transfers, including with UPI option, in 11 Indian languages. Funding MoneyTap raised $9 million in Series A funding led by Sequoia India, New Enterprise Associates (NEA) and Prime Venture Partners in June. It offers a credit line of Rs 5 lakh to salaried professionals without any collateral. It has partnered with RBL Bank…
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